This is a BBQ rub logo I designed. It is another freelance project. The logo will be used as labeling for gourmet barbecue rub created by an executive chef.
After the initial conversation, I quickly sketched out a couple ideas. The chosen concept includes a chef’s hat as the focal point. Kitchen tools/gadgets are placed behind the hat. Silhouettes of commonly grilled animals–also “suggestions” as to how and where to use the rub–were added to the design. The name was added. A “barbecue red” color was used to finish the look. I kept the design clean and simple. It only consists of one color so it can be easily used on many different items.
If you would like more detailed information, it can be viewed in the projects section.
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